How does it affect us?
Written By Yury Esin (Intern)
Did you know? In the high-adoption scenario, virtual and augmented reality technologies are projected to deliver a $29.5 billion economic impact worldwide. Big game changer!
For the purpose of confusion elimination, it is worth defining both virtual and augmented reality. The former is an artificial and computer-generated simulation of a real life environment. Meanwhile, augmented reality is concerned with computer-generated improvements atop an existing reality. Photos and text messages on mobile devices, score overlays on sports games broadcasts, and less mainstream, but rather revolutionary holograms, all form a part of AR technology.
Staying on the subject of sport, both technologies have significantly altered and enhanced the fan experience, perception and consumption of the sports product. In addition to the aforementioned impact AR has had on the industry, NFL star, Chris Kluwe, claims the technology could forever change the way American Football teams play the game. Players already wear glass visors which will soon enable them to receive real time data which will in turn allow athletes to see things such as the incoming speed of the ball. At TAGPAY we think that this development will considerably change the way players behave during games, adding value to the in-game experience of spectators, as well as TV and digital broadcasts.
As for the virtual reality, it has also made it’s significant mark in the sports industry. For instance, for the first time ever, the UK broadcaster BT Sport made this year’s UEFA Champions League final available through a number of 360° streams. Through a VR headset, fans were able to place themselves pitch-side or in the stands with the crowd to watch Real Madrid and Juventus in the historic final. Coming back to the use of technology in American sports, VR is being used as a training tool by US college sport teams, as it allows players to relive crucial moments in the game, which significantly aids the analysis process and future development.
All in all, given the aforementioned transformations both AR and VR have delivered in sports, it is fair to suggest that through constant enhancements to the way sports is played and consumed, the industry could certainly contribute to the overall economic impact these two technologies are having. As a frontrunner in technology solutions in sports and beyond, TAGPAY is fully supportive of the beneficial impact both AR and VR have had on the industry so far.